About Us

We sell t-shirts with tech jokes and references for software developers. Print-on-demand apparel that speaks developer language without explaining the punchlines. Made by people in tech, for people in tech.

Why This Exists

We wanted tech merch we'd actually wear. Designs that work if you get them immediately. Soft, durable fabric for everyday use. No loud logos, no cheap conference swag.

Started because we were tired of generic "I code" shirts and overpriced merch that looked good in photos but felt rough after the first wash. Built this store to solve that problem for ourselves, figured other developers might want the same thing.

Who Buys This

Software developers, DevOps engineers, SREs, QA testers, sysadmins, security professionals, tech leads. People who work in code and understand insider references without explanation. Ages 30-55 mostly, though we've shipped to younger and older.

You're looking for everyday wear that shows personality without screaming for attention. Shirts for standups, remote work days, meetups, weekend coding sessions. Sometimes as gifts for colleagues or team members who'd appreciate the reference.

How We Make Them

Print-on-demand model. No warehouse full of inventory. When you order, it gets routed to a fulfillment partner who prints your shirt using Direct-to-Garment technology. Design goes directly onto fabric, not a heat-pressed decal that cracks in six months.

Order processing happens immediately. Shirt gets printed, quality checked, packaged, shipped with tracking. Takes a few days longer than mass-produced inventory sitting in warehouses, but means we're not gambling on what sizes and designs to stock.

No overproduction, no wasted materials. Made when ordered, shipped when ready.

What Makes This Different

Not conference swag. Not mass-produced generic designs. These are references that trust the audience to get the joke without hand-holding. Quality fabric you'll actually wear in rotation, not shoved in a drawer after one wash.

Honest about what it is: t-shirts with programming jokes for people who write code for a living. No pretending they're revolutionary fashion or essential wardrobe pieces. Just good shirts with jokes that work if you're in the industry.

Some designs are funny, some are sarcastic, some are just honest statements about what the work involves. All of them assume you understand the reference already.

What's Next

We keep adding designs when we make them. No seasonal drops, no manufactured scarcity. Just new shirts that speak to current tech reality and ongoing developer experiences. Check back when you want to see what's new.

Follow us if you want updates. Share feedback if you've got opinions. We're here building this because we wanted it to exist.